Mercado González: A Triumph in Strategic Media Relations
In November of 2023, Northgate González Market opened Mercado González. This new Mexican food hall seamlessly integrates a supermarket with a diverse array of food stalls, live music, and cultural items. The Mercado represents a bold expansion for the independent grocery chain known for its deep roots in Southern California. The PR team’s challenge was to generate enough buzz around the new Mexican food hall for audiences beyond its core Mexican-American consumers, while emphasizing its authentic Mexican roots, flair, and flavor. Within six months of proactive media pitching, the effort has achieved over 1.02 BILLION in audience reach.